PRIVACY POLICY

Last updated: 26 August 2026

1. Data controller

The controller responsible for processing personal data is:

Trading name: Maison Fondé
Operating company: AETHELAB STUD LLC

Contact address: 6 allée du Colonel Arnaud Beltrame, 94250 Gentilly, France

Email: contact@maisonfonde.com
Phone / WhatsApp: +33 7 56 83 80 89

2. Personal data collected

The personal data that may be collected on the website is as follows:

  • identity (first name, last name);
  • contact details (postal address, email address, phone number);
  • order and payment information;
  • browsing data (cookies, IP address, browser type).

Data is collected when the user:

  • places an order;
  • creates a customer account (where applicable);
  • uses the contact form;
  • subscribes to the newsletter.

Payment data (card number) is processed directly by the payment provider. It is encrypted and is never stored by Maison Fondé.

3. Purposes of processing

Personal data is collected for the following purposes:

  • processing and tracking orders;
  • managing deliveries and returns;
  • communicating with customer service;
  • managing the customer relationship;
  • sending information or marketing communications (newsletter, if accepted);
  • audience measurement and improving the user experience;
  • compliance with legal and regulatory obligations.

4. Legal basis for processing

The processing of personal data is based on:

  • performance of the contract (order, delivery, customer service);
  • the user's consent (newsletter, cookies, audience measurement and advertising);
  • compliance with legal obligations;
  • legitimate interest (fraud prevention, service improvement).

5. Data recipients

Personal data may be shared, strictly within the scope of their duties, with the following providers:

  • Shopify: website hosting and order management;
  • Payment providers (via Shopify Payments): payment processing;
  • Klaviyo: email delivery and customer relationship management;
  • Google (Analytics 4, Tag Manager): audience measurement;
  • WeTracked: conversion tracking and attribution;
  • Logistics providers and carriers: order delivery.

These providers only have access to data strictly within the scope of their duties. Maison Fondé never sells personal data to third parties.

6. Retention period

Personal data is kept for the period strictly necessary for the purposes pursued. As an indication:

  • data relating to orders is kept for the statutory period applicable under accounting and tax law;
  • contact and customer relationship data is kept for the duration of the business relationship;
  • data used for marketing purposes is kept until consent is withdrawn.

7. Data security

Maison Fondé implements appropriate technical and organisational measures to ensure the security and confidentiality of personal data, and to prevent any unauthorised access, alteration or disclosure.

8. User rights

In accordance with applicable regulations, the user has the following rights:

  • right of access;
  • right to rectification;
  • right to erasure;
  • right to object;
  • right to restriction of processing;
  • right to data portability.

The user may exercise these rights by contacting customer service using the details provided above.

The user also has the right to lodge a complaint with the competent supervisory authority, in particular the CNIL (France — www.cnil.fr), if they believe that the processing of their personal data constitutes a breach of applicable regulations.

9. Cookies

The website uses cookies to improve the user experience and measure audience.

On the first visit to the website, a consent management banner (Axeptio) allows the user to accept, decline or customise the use of non-essential cookies. Cookies strictly necessary for the website to function do not require consent.

The user can change their choices at any time via the cookie management tool available on the website.

10. Newsletter

Signing up to the newsletter is optional and subject to the user's prior consent. The user can unsubscribe at any time via the unsubscribe link included in each communication, or by contacting customer service.

11. Data transfers outside the European Union

Some data may be transferred outside the European Union, in particular where technical or logistics providers are located outside the EU. In such cases, Maison Fondé ensures that appropriate safeguards (European Commission standard contractual clauses or equivalent mechanisms) are put in place to guarantee an adequate level of data protection.

12. Changes to this privacy policy

Maison Fondé reserves the right to amend this privacy policy at any time in order to ensure its compliance with applicable regulations.

13. Contact

For any questions relating to the protection of personal data, the user may contact:

Email: contact@maisonfonde.com
Phone / WhatsApp: +33 7 56 83 80 89